About Us
Nova Universal is a creative talent management and production company founded in 2014. It is based in Beijing and London. Nova specialises in producing editorial films, ads, music videos and fashion print content.
By representing a globally diverse group of talents who hold media personality, Nova Universal is able to offer high quality content creation with self-produced media value.
If you're interested in working with our talents or with us, then come drop us a line!
Meet The Team
FOUNDER
MANAGER
PRODUCER
JASMINE XIE started her first business at the age of 19 and is currently the founder and CEO of Nova Universal, a creative talent management and production agency based in Beijing, Hong Kong and London. Upon finishing her undergraduate and masters degree, she joined Edelman in London to work in PR servicing clients such as Shell, Paypal, Unilever and ASICs.
At Nova Universal, Jasmine has brought together a talented team of creative talents, managers and producers who have executed campaigns for brands such as Sony Music and MaxMara.
Jasmine’s entrepreneurial efforts have garnered attention from various brands and media platforms. In 2017, Jasmine was featured as one of the 25 women in Dove’s Real Beaty with Mario Testino campaign. In 2019, Jasmine was selected by The Drum magazine as one of the 50 under 30 outstanding women in the digital and creative industry. Recently, MaxMara featured Jasmine in their 2021 “Portraits of Women” campaign as the China heroine.
CMO
MANAGER
PRODUCER
MOLLY WU graduated from the University of California, Riverside, majoring in Media and minoring in Sociology.
Molly’ s abundant overseas study experience and excellent organisation and management skills enabled her to enter the a Chinese 4A advertising company upon her return, serving BMW China, Rolls-Royce and FAW Volkswagen and other international enterprises. Through practice and training, she has lead her team to complete several excellent cases with a total management budget of up to 1 Billion CNY.
Upon leaving the corporate advertising industry, she decided to start her own business and joined the core team of Nova Universal China serving as the chief marketing manager and producer, responsible for project planning and coordinating, market positioning analyzing and commercial resources promotion, etc.